Mastère en Management Appliqué (Option Industries Créatives)

Our courses and training programs allow students to apply their knowledge to professional fields that are of particular interest to them. This program addresses the components of careers related to management positions in the creative industries, in private or public sector companies and the public sector, or for the self-employed. It includes four semesters of study and features core curriculum units covering the following areas: global management strategies, managerial finance, leadership and organizational behaviour, applied digital marketing, human resource management, international business law, business English, and research methods. Specialized curriculum units include introduction to the creative industries, strategic management in the creative industries, financial management for creative start-ups, policies and practices in the creative industries. 

In the final trimester, you will also have the opportunity to undertake placements, write a research dissertation, or conduct an innovation project, all on a topic of your choice. 

The assessments consist of 50% continuous assessment and 50% end-of-term exams (written exams, open-book exams, or in-class assignments). The final project is a continuous assessment. The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. This prepares you realistically for working with creative industries in today’s context.