Chargé de Marketing Digital et E-commerce | École de Management Appliqué

Chargé de Marketing Digital & E-commerce

Course Overview

The ‘Chargé de Marketing Digital & E-commerce’ programme is a certified professional qualification registered with France’s National Directory of Professional Certifications (RNCP). Presented by the École de Management Appliqué (EMA), this title is recognised by the French government and awarded by the Ecole Internationale de Management de Paris (EIMP).

With a focus on the acquisition of key digital skills, the programme aims to meet the needs of real-world employers. As indicated on the certification professionnelle web page, the programme curriculum focuses on three core competencies:

  • Developing a digital and e-commerce strategy to enhance organisational visibility
  • Creating and managing digital assets to execute targeted action plans
  • Leading digital marketing and online sales initiatives through a responsible and sustainable (corporate social responsibility (CSR)-oriented) approach

At the end of the year-long course, students present a portfolio of work developed in line with RNCP certification standards, validating their expertise and operational abilities.

 

Course structure

Initial training programme

Awarded degree

Level 6 qualification (equivalent to Bachelor's+3/European Qualification Framework Level 6)

Language

French

Pre-requisites

Level 5 certification (Bac +2 / Two years post-secondary education)

Duration

One year/427 hours of instruction

Credits

Details available upon request

Tuition fees

€9,000 per academic year*

Intake

September 2025

Certification professionnelle ‘Chargé de Marketing Digital et E-commerce’ enregistrée au niveau 6 du RNCP sur décision de France Compétences du 28 mars 2025, délivrée par ECOLE INTERNATIONALE DE MANAGEMENT DE PARIS EIMP - Échéance de l’enregistrement au 28 mars 2028 - Code NSF 310, 312 et 320. - RNCP 40377 - Certification accessible via le dispositif VAE

Why choose this programme at EMA?

State-recognised excellence certification

Accredited and recognised by the French government, this RNCP title ensures compliance with national standards for quality, career impact and skill development. Employers highly regard it.

Industry-centric, experience-based learning

Focus on hands-on learning with real-world case studies, live projects and results-driven delivery. Each learning module reflects real stages in a digital project, from strategy to execution and performance tracking.

International scope and European recognition

Aligned with European Qualifications Framework (EQF) standards, this Paris-based programme positions students for both domestic and international opportunities in the globally connected digital economy.

Market-relevant skills

Prepare for in-demand roles such as a digital project manager, electronic (e)-commerce lead, or web traffic analyst. Courses cover user experience (UX) design, search engine optimisation (SEO), marketing analytics, content creation and social media management, skills actively sought by recruiters.

Ethical and responsible digital training

The programme emphasises inclusive, accessible and socially responsible digital practices, reflecting the current ethical standards and sustainability expectations of the digital industry.

Curriculum 2025/2026

Digital mareting and e-commerce project manager

The training is spread over two semesters, beginning with a common core that introduces the fundamentals of management, communication, project management and digital ecosystems.

Specialised modules take students through all stages of a digital project, with a focus on:

  • Defining a digital marketing strategy: market studies, audience segmentation (B2B/B2C), strengths, weaknesses, opportunities, threats (SWOT) analysis
  • Planning and budgeting: creating multichannel action plans with clear key performance indicators (KPIs)
  • Content production: multimedia content for all digital platforms (text, video, visuals and audio)
  • Social media and community management
  • E-commerce site administration and compliance (UX, accessibility, general data protection regulation (GDPR), secure payments)
  • Performance tracking: dashboards, indicators, return on investment (ROI) measurement
  • CSR: integration into all project workflows

Diploma validation requires over 40 days of internship.

Certifying assessments include:

  • Case study: Individual written exam
    Evaluates analytical and writing skills through a realistic business scenario
  • Case study: Group project
    Assesses collaboration and team-based problem-solving in response to a practical challenge
  • Professional oral presentation
    A dynamic oral defence before a professional jury, designed to test argumentation, clarity and presence

EMA strives to make all its programmes accessible to persons with disabilities. Personalised accommodation can be arranged to ensure an optimal learning experience.

For more information regarding any necessary adjustments, please contact:saeh@ema.education

By the end of the programme, learners will be able to:

  • Conduct comprehensive market research using qualitative and quantitative data
  • Segment business to business (B2B) and business to consumer (B2C) markets and build buyer personas
  • Perform SWOT analyses and define strategic levers for responsible digital marketing
  • Develop clear, multichannel action plans
  • Budget and allocate digital marketing expenditures effectively
  • Design accessible digital interfaces and media (UX, wireframes and web content)
  • Create and publish engaging multimedia content
  • Manage social media campaigns and online brand presence
  • Ensure e-commerce site security, GDPR compliance, and reliable transactions
  • Plan and moderate digital publication schedules
  • Lead digital projects with a CSR-oriented approach using collaborative tools
  • Implement continuous improvement for customer experience
  • Create accessible, audience-targeted reports using performance indicators

Semester 1

Market research and data analysis 
Client segmentation (B2B/B2C) 
SWOT and communication diagnosis 
Strategy development
KPI and budget planning 
Forecasting with performance dashboards

 

Web prototypes and UX design 
Social media and community management 
Multimedia content creation 
Digital campaign execution 
ROI analysis and performance optimisation 
Reporting and continuous improvement 

Why this programme stands out

With an active, project-based pedagogy delivered by working professionals, the programme offers a flexible and responsive learning environment. Students build a real portfolio of digital marketing projects – powerful assets in today’s competitive job market.

The programme is ideal for those looking to gain practical digital skills, strategic insight and a 360-degree view of marketing and e-commerce quickly.

Admission requirements

To enrol, applicants must:

  • Hold a Level 5 degree (Bac +2) such as Brevet de Technicien Supérieur (BTS), Diplôme Universitaire de Technologie (DUT) or equivalent

Or

  • Demonstrate significant professional experience in marketing, digital, or commerce

Admission is based on a complete application file and a motivation interview.

Fees and scholarships

The full cost for the year (two semesters, more than 427 total hours): €9,000 

Scholarships and alternative funding options may be discussed upon request. 

Career opportunities

Graduates of the programme are qualified to apply for the following positions: 

Digital marketing manager

E-commerce manager

Digital communications officer

Social media manager

Web marketer

Assistant digital project manager

The positions are available in a variety of industries, including digital agencies, startups, SMEs, large corporations and e-commerce platforms. 

 

FAQs: Have more questions?

Q. Is this programme officially recognised by the state?

Yes, the qualification is registered with the RNCP (Level 6), ensuring official recognition by the French government and employers. 

No, this is a full-time initial training programme. A mandatory internship or employment is required upon completion of the programme in order to validate the diploma. 

A Bac +2 diploma (Level 5) or significant professional experience in the marketing or digital fields is required. 

Yes, personalised accommodation can be arranged to ensure equal learning opportunities for all students. 

There are a variety of career options available following graduation, such as digital marketing officer, social media manager, and e-commerce manager, within agencies, small and medium-sized enterprises (SMEs), start-ups or large companies. 

A financing plan or flexible payment options may be considered by the academic team on a case-by-case basis.