Bachelor en Management Appliqué (Option Créative Industries)

Our courses and training programmes allow students to apply their knowledge to professional fields that  interest them. This programme focuses on various components and aspects of management and business administration within the creative and events industries, regardless of whether they are employed by companies, are self-employed, or are public sector organisations. It includes six semesters of study and features core curriculum units covering the following areas: namely business organisation, corporate finance and accounting, human resource management, marketing, project management, business strategy, and business English. Specialised curriculum units include introduction to the creative industries, event organisation and management, customer relationship management, communication strategies in the creative sector, digital marketing, law and entrepreneurship, ethics and sustainability in the creative sector, and cultural management and policy. 

In the final year, you will also have the opportunity to undertake internships or conduct research on a topic of your choice. 

The assessments consist of 50% continuous assessment and 50% end-of-semester exams (written exams, open-book exams, or in-class assignments). The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. It prepares you for contemporary practices in the creative industries in a realistic manner.