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Bachelor en Management Appliqué (Option Créative Industries)

Course overview

Study creative industries management and gain the skills to support, market and drive success in the creative industry. The Bachelor en Management Appliqué (Option Créative Industries) is a programme designed for students aiming to excel in the creative industries. This bachelor's degree in France focuses on providing students with essential management skills to deal with the challenges of creative businesses, such as music, film and digital applications.

With this international bachelor's degree, you will be able to launch your own business or join companies seeking to develop innovative management strategies. You will learn about diverse business models, strategies and practices and develop your own identity as a creative manager. The bachelor's programme in Paris not only covers traditional management principles but also incorporates topics such as digital marketing, ethics and sustainability, ensuring students are well-versed in contemporary practices within the creative economy.

EMA emphasises a supportive learning environment with expert faculty, encouraging collaboration across cultural boundaries.

 

Course structure

Initial training

Awarded degree

Bachelor en Management Appliqué

Language

French or English

Pre-requisites

Baccalaureate (BAC +0) / Equivalent

Duration

Three years/1350 hours

Credits

180 ECTS

Tuition fees

€9,000/year

Intake

January / September

 

Success rate: 100%

Satisfaction rate: 100%

Key highlights

You acquire specialised skills that include knowledge of the creative industry’s internal and external dynamics, as well as knowledge of advanced digital tools. Study bachelor’s in France and you will :

Cultivate creativity and innovation, learning to apply artistic insights to management practices.

Learn about diverse business models, strategies and best practices to develop innovative solutions.

Enhance critical thinking and cultivate leadership skills to tackle business challenges.

Gain deeper understanding of managerial skills in planning, organising, strategising and marketing.

Build a network of industry experts, fostering professional connections and collaborations.

Gain practical experience through internships, real projects and analysing business cases.

Curriculum 2025/2026

Bachelor en Management Appliqué (Option Créative Industries) - 180 ECTS 

Summary description the Bachelor en Management Appliqué (Option Créative Industries) 180 ECTS

Our courses and training programmes allow students to apply their knowledge to professional fields that  interest them. This programme focuses on various components and aspects of management and business administration within the creative and events industries, regardless of whether they are employed by companies, are self-employed, or are public sector organisations. It includes six semesters of study and features core curriculum units covering the following areas: namely business organisation, corporate finance and accounting, human resource management, marketing, project management, business strategy, and business English. Specialised curriculum units include introduction to the creative industries, event organisation and management, customer relationship management, communication strategies in the creative sector, digital marketing, law and entrepreneurship, ethics and sustainability in the creative sector, and cultural management and policy. 

In the final year, you will also have the opportunity to undertake internships or conduct research on a topic of your choice. 

The assessments consist of 50% continuous assessment and 50% end-of-semester exams (written exams, open-book exams, or in-class assignments). The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. It prepares you for contemporary practices in the creative industries in a realistic manner.

 

Semester 1

Business organization
Managerial Finance
Introduction to Creative Industries 
Events Organisation and Management

Business organization
Managerial Finance
Business English 1 and 2 
Client Relation Management

Business English 1 and 2
Human Resources Management 
Marketing
Communications Strategies in the Creative Sector

Project management
Business Strategy
Digital Marketing et Production  
Ethics and Sustainability in the Creative Sector

Intellectual Property and Patents 
Cultural management and policies 
OPTION 1 Placement and Placement Report 
OPTION 2 Partnerships, sponsoring and fund-raising 
OPTION 2 Entrepreneurship and business skills in the creative industries 

OPTION 1 Research Methods 
OPTION 1 Dissertation
OPTION 2 Business Research Methods
OPTION 2 Placement and placement report

Programme benefits

The programme is structured as a journey through the media world. Students will gain further practical experience of managing and marketing creative processes and products. Teaching is delivered by business and creative professionals with a focus on what is important to you – your employability.

Key benefits include:

Global prespective

Career readiness

Field-specific expertise

Practical learning

Managers, artists and entrepreneurs, your future begins here. EMA invites passionate and dedicated students who are eager to make a mark in the creative industries. If you possess an entrepreneurial spirit and are committed to innovation, you can be part of this multicultural community at EMA. With a bachelor's degree in France for international students, EMA offers a learning environment that prepares you for global success.

Entry requirements

Academic qualification documents

For admission into our Bachelor en Management Appliqué (Option Créative Industries) programme, we require certificates and transcripts for achieved qualifications. This programme, require students to hold a Baccalaureate (BAC +0) / equivalent.
All certificates  provisional for up to 2 years.

Foundation of your career

Schools who complete the Bachelor en Management Appliqué (Option Créative Industries) at École de Management Appliqué, have the opportunity to explore various roles in the creative industry, including:

Project officer

Communication assistant

Cultural production assistant

Cultural marketing assistant

Consultant

Event coordinator

Further studies

Choosing the Bachelor en Management Appliqué (Option Créative Industries) at École de Management Appliqué sets you on a path towards a successful career. The programme prepares you to lead in a modern-day setting.

Frequently asked questions (FAQs)

Q. What is the focus of this Bachelor’s programme in France?

This Bachelor's programme in France combines management and creative industry studies, preparing students for jobs in exciting roles in the media, fashion and entertainment sector.

After completing Bachelor’s in applied management in Paris, students can fit into roles such as a project manager, brand manager, creative director, or consultant in creative industries.

École de Management Appliqué offers a Bachelor's in applied management in Paris with a unique pedagogy. It combines management and creative industry studies that provide a global perspective.

You usually need a Baccalaureate (BAC +0) or equivalent with good grades and English as well as French language proficiency.

Yes, École de Management Appliqué welcomes international students to study for a Bachelor's degree in Paris and offers a diverse and welcoming learning environment in the heart of Paris.