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Our courses and training programs allow students to apply their knowledge to the professional fields that particularly interest them. This program addresses the various components aspects of management and business administration in the creative and events industries, whether in companies, self-employed, or in the public sector. It includes six semesters of study and features core curriculum units covering the following areas: business organization, corporate finance and accounting, human resource management, marketing, project management, business strategy, and business English. Specialized curriculum units include introduction to the creative industries, event organisation and management, customer relationship management, communication strategies in the creative sector, digital marketing, law and entrepreneurship, ethics and sustainability in the creative sector, and cultural management and policy.
In the final year, you will also have the opportunity to undertake internships or conduct research on a topic of your choice.
The assessments consist of 50% continuous assessment and 50% end-of-semester exams (written exams, open-book exams, or in-class assignments). The teaching methods are participatory and interactive, and include numerous references to the real-world workplace, with participation in real case studies and analyses. This prepares you realistically for contemporary practices in the creative industries.
